Digestive Health Products Market Size Expected to Reach USD 114.83 Billion by 2033

As per newly released data, the digestive health products market is estimated at USD 55.94 billion in 2024 and is projected to reach USD 114.83 billion by 2033, at a CAGR of 8.32% from 2024 to 2034. The global market digestive health products registered a significant valuation of USD 51.64 billion in 2023.

The digestive health products market is driven by increasing consumer awareness regarding gut health, the availability of varieties of digestive health products, and novel technologies.

The digestive health products market encompasses the global industry involved in the development, production, distribution, and sale of dietary supplements and functional foods designed to support and enhance digestive health. Digestive health is essential for optimal food digestion, vitamin absorption, and pH maintenance in the digestive system. Digestive supplements, such as probiotics and digestive enzymes, can improve gut health and alleviate stomach difficulties.

Fermented dairy and milk products have a high concentration of probiotics. Kombucha, which is made from black and green tea fermentation, has beneficial bacteria that boost gastrointestinal health, weight loss, anti-inflammatory, and immunity. Natto, a soybean-based fermented snack, has inflammatory and immune-boosting qualities.

Digestive Health Products Market  Highlights:

Digestive Health Products Market Dynamics

Driver: Increasing digestive problems

Consumers are increasingly prioritizing digestive health, owing to variables such as changing eating habits, age, and increased inactivity. The most common area for improvement is digestive wellness, with 85% of worldwide consumers making efforts to enhance their health, such as modifying their diet and utilizing probiotics.

Probiotics are gaining popularity, with 54% choosing drink and food format products. Consumers seek digestive health products in a variety of categories, with dairy and breakfast goods being particularly popular. The desire for healthier alternatives is especially visible in categories connected with better-for-you.

Restraint: Difficulty in meeting customers’ expectations

Actively listening to customers’ requirements and preferences is critical for creating goods that meet and surpass their expectations. Customer input is critical for understanding consumers’ expectations and developing goods. Market research gives insights into customer trends, preferences, and pain spots, allowing for more informed decision-making and inventive solutions.

Incorporating customer input and market research into product creation ensures that goods speak to the target audience, anticipate their needs, and provide items that consumers will love and recommend. Prioritizing client happiness via active listening and digestive health products market research may result in exceeding expectations and building a loyal customer base.

Opportunity: Research and development

Digestive illness is a fast-growing clinical and scientific field fueled by new technology, newer medicine, and better knowledge of pathogenic pathways. The area is diverse and transdisciplinary, with studies concentrating on individual organs and supporting fields. Endoscopic advancements have resulted in the creation of novel medicines, such as H2 antagonists and proton pump inhibitors, which have effectively treated many patients with gastrointestinal illness.

Non-alcoholic fatty liver disease is a public health concern, and nutrigenetics and nutrigenomics indicate that diet can affect clinical outcomes. The use of artificial intelligence in gastroenterology and hepatology will alter the discipline, aiming to cut documentation time while increasing patient care.

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Regional Stance

In 2023, North America accounted for 34% of global revenue in the digestive health products market. Several factors contribute to this strong market presence, including the presence of key industry players, government initiatives supporting product development, and advancements in probiotic and prebiotic technologies. Additional drivers include rising healthcare costs, evolving food regulations impacting labeling, rapid scientific progress in processing technologies, an aging population, and growing consumer interest in diet-related wellness.

In the U.S., the digestive health products market is expected to grow at a CAGR of 8.23% from 2024 to 2033, driven by a growing emphasis on gut health and overall wellness. Increased awareness of the connection between digestive health and general well-being, a rising interest in functional foods, and a growing prevalence of digestive issues are all contributing to the demand. To stay competitive, market players are focusing on strategies such as collaborations and expanding product portfolios. For instance, Kerry’s acquisition of Bio-K Plus in November 2020 strengthened its position in the burgeoning probiotics sector.

The Asia Pacific region is projected to see the fastest growth, with a CAGR of 9.63% during the forecast period. This expansion is largely due to major players entering untapped markets in Southeast Asia. Rapid urbanization and increasing disposable incomes have led to a higher consumption of processed and fast foods, resulting in digestive health issues like acid reflux and Irritable Bowel Syndrome (IBS). This has created a rising demand for products addressing these concerns. Additionally, the growth of e-commerce in countries like India has improved access to digestive health products. The Indian market is forecasted to grow at a CAGR of over 11% from 2024 to 2033, driven by a growing focus on wellness and greater awareness of digestive health’s importance.

Top Manufactures in Digestive Health Products Market

1. BASF SE

• Recent Initiatives: BASF has been expanding its presence in the probiotics and prebiotics market through strategic collaborations and R&D investments. It launched a new human milk oligosaccharide (HMO) portfolio aimed at improving gut health.
• Financial Performance: BASF reported sales of €87.3 billion in 2023, with its Nutrition & Health division showing steady growth, particularly in the functional ingredients segment.
• Product Launches: In 2023, BASF introduced new dietary supplement ingredients targeting digestive health, including probiotic strains and fiber-enhancing products.

2. Chr. Hansen Holding A/S

• Recent Initiatives: Chr. Hansen continues to focus on expanding its portfolio of probiotics through innovation and acquisitions. The company has been leveraging its microbial platform to develop new strains targeting digestive health.
• Financial Performance: In FY 2023, Chr. Hansen posted revenue of €1.3 billion, with the Health & Nutrition division contributing significantly through probiotics.
• Product Launches: In 2022, Chr. Hansen launched new probiotic blends designed to promote gut health and help alleviate symptoms of digestive disorders such as IBS.

3. Nestlé SA

• Recent Initiatives: Nestlé is focusing heavily on expanding its health science division, particularly in digestive health. The company has invested in microbiome research and personalized nutrition through partnerships with academic institutions.
• Financial Performance: Nestlé reported sales of CHF 94.4 billion in 2023, with its Health Science division showing strong growth driven by demand for digestive health products.
• Product Launches: In 2022, Nestlé launched a new range of probiotic supplements under the “Nestlé Health Science” brand aimed at improving gut health and immune function.

4. International Flavors & Fragrances Inc. (IFF)

• Recent Initiatives: IFF has been expanding its portfolio of health and wellness ingredients, including prebiotics and probiotics. The company focuses on functional ingredients that promote digestive health and enhance food formulations.
• Financial Performance: IFF’s 2023 revenue was $11.6 billion, with its Health & Biosciences segment, which includes digestive health products, contributing significantly.
• Product Launches: In 2023, IFF introduced a new line of synbiotic products (combination of probiotics and prebiotics) targeting gut microbiome health.

5. DuPont de Nemours, Inc.

• Recent Initiatives: DuPont has been investing in R&D to improve its probiotics and prebiotics portfolio, focusing on expanding the applications of its proprietary strains for digestive health.
• Financial Performance: DuPont generated revenue of $25.4 billion in 2023, with its Nutrition & Biosciences segment experiencing steady growth due to increased demand for gut health solutions.
• Product Launches: In 2022, DuPont launched HOWARU® Protect, a probiotic targeting digestive and immune health, and a new prebiotic fiber targeting gut health.

6. Bayer AG

• Recent Initiatives: Bayer has been focusing on developing over-the-counter (OTC) digestive health products, with its probiotics and laxative brands leading the market. It continues to invest in R&D for gut health solutions.
• Financial Performance: Bayer reported sales of €50.2 billion in 2023, with Consumer Health contributing significantly, particularly in the digestive health segment.
• Product Launches: Bayer’s 2022 launch of probiotics under the “One A Day” brand has been a key product in its digestive health portfolio, targeting everyday gut health.

7. Danone

• Recent Initiatives: Danone has been expanding its portfolio of functional foods and beverages focused on gut health. The company continues to lead in probiotics with its “Activia” brand and has invested in clinical trials to prove the efficacy of its products.
• Financial Performance: Danone’s 2023 revenue reached €26.3 billion, with its Specialized Nutrition division driving growth in the digestive health category.
• Product Launches: In 2023, Danone launched a new range of plant-based probiotic beverages under the Activia brand, targeting gut health and sustainability-conscious consumers.

8. Arla Foods amba

• Recent Initiatives: Arla has focused on developing innovative dairy products with added probiotics and prebiotics. The company has been working to expand its offerings in functional dairy targeting digestive health.
• Financial Performance: Arla’s revenue in 2023 was €13.8 billion, with a strong performance in its Health & Nutrition division.
• Product Launches: In 2022, Arla introduced probiotic-enriched dairy products in its global markets, with a focus on gut health benefits for consumers.

9. Sanofi

• Recent Initiatives: Sanofi has been expanding its OTC portfolio in digestive health, particularly through strategic acquisitions. It focuses on developing probiotics and supplements for gut health.
• Financial Performance: Sanofi posted revenue of €42.8 billion in 2023, with its Consumer Healthcare segment showing notable growth in digestive health products.
• Product Launches: Sanofi introduced a new range of digestive health supplements under the “Dulcolax” brand, focusing on gentle laxatives and probiotics in 2022.

10. Cargill, Inc.

• Recent Initiatives: Cargill has been enhancing its portfolio of functional ingredients by investing in gut health solutions. The company focuses on fibers and prebiotics that promote healthy digestion.
• Financial Performance: Cargill’s 2023 revenue was $165 billion, with its Health & Nutrition division contributing significantly through the sale of digestive health ingredients.
• Product Launches: In 2023, Cargill launched a new prebiotic ingredient designed to improve gut health, particularly for applications in dairy and beverages.

Read More@ Personalized Retail Nutrition and Wellness Market

Digestive Health Products Market Segmentation:

By Product

• Dairy Products
• Bakery & Cereals
• Non – Alcoholic Beverages
• Supplements
• Others

By Ingredient

• Prebiotics
• Probiotics
• Food Enzymes
• Animal Based
• Plant Based
• Microbial Based

By Region

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

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