Healthcare Insights

Digestive Health Products Market Size Expected to Reach USD 114.83 Billion by 2033

As per newly released data, the digestive health products market is estimated at USD 55.94 billion in 2024 and is projected to reach USD 114.83 billion by 2033, at a CAGR of 8.32% from 2024 to 2034. The global market digestive health products registered a significant valuation of USD 51.64 billion in 2023.

The digestive health products market is driven by increasing consumer awareness regarding gut health, the availability of varieties of digestive health products, and novel technologies.

The digestive health products market encompasses the global industry involved in the development, production, distribution, and sale of dietary supplements and functional foods designed to support and enhance digestive health. Digestive health is essential for optimal food digestion, vitamin absorption, and pH maintenance in the digestive system. Digestive supplements, such as probiotics and digestive enzymes, can improve gut health and alleviate stomach difficulties.

Fermented dairy and milk products have a high concentration of probiotics. Kombucha, which is made from black and green tea fermentation, has beneficial bacteria that boost gastrointestinal health, weight loss, anti-inflammatory, and immunity. Natto, a soybean-based fermented snack, has inflammatory and immune-boosting qualities.

Digestive Health Products Market  Highlights:

  • In 2023, North America accounted for 34% of the global revenue in the digestive health products market.
  • The Asia Pacific region is expected to experience the highest CAGR of 9.63% throughout the forecast period.
  • The dairy products segment led the market in 2023, capturing approximately 75% of the revenue share.
  • The supplement segment is forecasted to grow at a CAGR of 9.03% from 2024 to 2033.
  • Probiotics dominated the market in 2023, representing 88% of the industry’s share.
  • The food enzymes segment is projected to expand at a CAGR of 9.3% between 2024 and 2033.

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Digestive Health Products Market Dynamics

Driver: Increasing digestive problems

Consumers are increasingly prioritizing digestive health, owing to variables such as changing eating habits, age, and increased inactivity. The most common area for improvement is digestive wellness, with 85% of worldwide consumers making efforts to enhance their health, such as modifying their diet and utilizing probiotics.

Probiotics are gaining popularity, with 54% choosing drink and food format products. Consumers seek digestive health products in a variety of categories, with dairy and breakfast goods being particularly popular. The desire for healthier alternatives is especially visible in categories connected with better-for-you.

Restraint: Difficulty in meeting customers’ expectations

Actively listening to customers’ requirements and preferences is critical for creating goods that meet and surpass their expectations. Customer input is critical for understanding consumers’ expectations and developing goods. Market research gives insights into customer trends, preferences, and pain spots, allowing for more informed decision-making and inventive solutions.

Incorporating customer input and market research into product creation ensures that goods speak to the target audience, anticipate their needs, and provide items that consumers will love and recommend. Prioritizing client happiness via active listening and digestive health products market research may result in exceeding expectations and building a loyal customer base.

Opportunity: Research and development

Digestive illness is a fast-growing clinical and scientific field fueled by new technology, newer medicine, and better knowledge of pathogenic pathways. The area is diverse and transdisciplinary, with studies concentrating on individual organs and supporting fields. Endoscopic advancements have resulted in the creation of novel medicines, such as H2 antagonists and proton pump inhibitors, which have effectively treated many patients with gastrointestinal illness.

Non-alcoholic fatty liver disease is a public health concern, and nutrigenetics and nutrigenomics indicate that diet can affect clinical outcomes. The use of artificial intelligence in gastroenterology and hepatology will alter the discipline, aiming to cut documentation time while increasing patient care.

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Regional Stance

In 2023, North America accounted for 34% of global revenue in the digestive health products market. Several factors contribute to this strong market presence, including the presence of key industry players, government initiatives supporting product development, and advancements in probiotic and prebiotic technologies. Additional drivers include rising healthcare costs, evolving food regulations impacting labeling, rapid scientific progress in processing technologies, an aging population, and growing consumer interest in diet-related wellness.

In the U.S., the digestive health products market is expected to grow at a CAGR of 8.23% from 2024 to 2033, driven by a growing emphasis on gut health and overall wellness. Increased awareness of the connection between digestive health and general well-being, a rising interest in functional foods, and a growing prevalence of digestive issues are all contributing to the demand. To stay competitive, market players are focusing on strategies such as collaborations and expanding product portfolios. For instance, Kerry’s acquisition of Bio-K Plus in November 2020 strengthened its position in the burgeoning probiotics sector.

The Asia Pacific region is projected to see the fastest growth, with a CAGR of 9.63% during the forecast period. This expansion is largely due to major players entering untapped markets in Southeast Asia. Rapid urbanization and increasing disposable incomes have led to a higher consumption of processed and fast foods, resulting in digestive health issues like acid reflux and Irritable Bowel Syndrome (IBS). This has created a rising demand for products addressing these concerns. Additionally, the growth of e-commerce in countries like India has improved access to digestive health products. The Indian market is forecasted to grow at a CAGR of over 11% from 2024 to 2033, driven by a growing focus on wellness and greater awareness of digestive health’s importance.

Top Manufactures in Digestive Health Products Market

1. BASF SE

2. Chr. Hansen Holding A/S

3. Nestlé SA

4. International Flavors & Fragrances Inc. (IFF)

5. DuPont de Nemours, Inc.

6. Bayer AG

7. Danone

8. Arla Foods amba

9. Sanofi

10. Cargill, Inc.

Read More@ Personalized Retail Nutrition and Wellness Market

Digestive Health Products Market Segmentation:

By Product

By Ingredient

By Region

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