The global pet herbal supplements market was estimated at USD 0.84 billion in 2022 and it is expected to surpass around USD 2.27 billion by 2032, poised to grow at a CAGR of 10.46% from 2023 to 2032. The pet herbal supplements market in the United States was accounted for USD 241.2 million in 2022.
Key Pointers
- North America region dominated the largest revenue share of 33% in 2022.
- The Asia Pacific region is expected to expand at the noteworthy CAGR of 11.04% over the forecast period.
- By Product Type, the multivitamins & minerals segment held the largest revenue share of 30% in 2022.
- By Product Type, the CBD segment is predicted to grow at the notable CAGR of 11.04% between 2032 to 2032.
- By Application, the digestive support segment registered the maximum market share of 24% in 2022.
- By Application, the others segment is predicted to grow the noteworthy CAGR of 15.3% during the forecast period.
- By Animal Type, the cats segment is anticipated to grow at the fastest CAGR of 10.07% between 2032 to 2032.
- By Dosage Form, the gummies & chewable segment led the market with a revenue share of over 33% in 2022.
- By Distribution Channel, the offline contributed the largest market share of 61% in 2022.
The market is primarily driven by a growing awareness among pet owners about the potential benefits of herbal supplements. Pet owners are increasingly seeking alternatives to conventional medications, drawn by the perception that herbal supplements offer gentler and safer options for supporting their pets’ health. This shift is underscored by a broader societal trend towards health and wellness, extending to the care of companion animals.
Market Growth
The robust growth observed in the pet herbal supplements market can be attributed to several key factors. Primarily, an increasing awareness among pet owners regarding the potential advantages of herbal supplements has fueled market expansion. Pet owners are actively seeking alternatives to traditional medications, drawn by the perceived safety and gentleness of herbal options. This shift is part of a broader societal trend emphasizing natural and holistic approaches to health, extending to the care of companion animals.
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Report Scope of the Pet Herbal Supplements Market
| Report Coverage | Details |
| Growth Rate from 2023 to 2032 | CAGR of 10.46% |
| Market Revenue by 2032 | USD 2.27 billion |
| Revenue Share of North America in 2022 | 33% |
| CAGR of Asia Pacific from 2023 to 2032 | 11.04% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units)Companies Covered |
| Companies Covered | Blackmores; NaturVet (The Garmon Corp.); Natural Dog Company Inc.; AdvaCare Pharma; Pet Natural Remedies; Dorwest Herbs Ltd.; Only Natural Pet LLC; AMORVET; Rockwell Pets Pro; Nutri-Pet Research, Inc.; Health Extension |
Read More: https://www.heathcareinsights.com/operating-room-management-software-market/
Market Dynamics
Drivers
Increasing Consumer Awareness:
The pet herbal supplements market is being driven by a rising awareness among pet owners about the potential benefits of herbal supplements. This heightened awareness is a result of increased access to information through various channels, including online resources, pet care forums, and educational initiatives by industry players.
Humanization of Pets:
The evolving status of pets as integral family members has led to a shift in consumer behavior. Pet owners are more willing to invest in premium products, including herbal supplements, to enhance the overall well-being of their furry companions. This cultural shift contributes significantly to the market’s growth.
Restraints
Limited Scientific Validation:
A key restraint is the limited scientific validation of the efficacy and safety of certain herbal supplements for pets. The absence of comprehensive research on the long-term effects and interactions of these supplements may contribute to skepticism among pet owners and hinder widespread acceptance.
Skepticism and Traditional Mindsets:
Some pet owners remain skeptical about the efficacy of herbal supplements, clinging to traditional veterinary treatments. Overcoming ingrained mindsets and fostering trust in the efficacy of herbal alternatives may take time and concerted efforts in education and awareness campaigns.
Opportunities
Transparency and Quality Assurance:
Emphasizing transparency in product labeling and ensuring quality assurance can be a competitive advantage. Companies that invest in quality control measures, including standardized manufacturing processes and ingredient sourcing, are likely to gain consumer trust and loyalty.
Expanding Product Innovation:
The pet herbal supplements market presents significant opportunities for product innovation. Companies can capitalize on the growing demand by developing new and specialized herbal formulations to address specific pet health needs, fostering diversity and catering to a broader consumer base.
Product Insights
The multivitamins & minerals segment dominated the market with revenue share of 30% in 2022. Pet owners are using multivitamins and mineral supplements as a proactive measure to enhance their pets’ overall well-being. These supplements can help maintain optimal health, support immune function, promote healthy skin and coat, and more.
The CBD segment is anticipated to grow at the fastest CAGR of 11.04% over the forecast period. The rising demand for herbal CBD supplements is anticipated to boost market growth throughout the forecast period. The usage of CBD-based pet products to reduce pet anxiety and increase all-around pet wellness worldwide has increased, according to statistics from the American Pet Products Association released in September 2023. CBD supplements support cerebral stimulation, reduce boredom, and ease anxiety in pet owners through CBD-based herbal pet supplement products.
Application Insights
The digestive support segment held the largest revenue share of 24% in 2022. Growing awareness about the benefits of herbal supplements for several pet digestive issues drives the segment’s growth. Furthermore, the growing use of herbal digestive supplements as a preventive measure to maintain their pet’s digestive health is expected to supplement segment growth. Regular use of these supplements may aid in maintaining a healthy digestive tract and prevent problems in the future.
The others (energy and electrolytes, growth promoters, etc.) segment is anticipated to grow the fastest CAGR of 15.3% during the forecast period. Synthetic medications or stimulants that boost energy in pets may have potential side effects or risks. Thus, herbal supplements are often considered safer and gentler, with fewer adverse effects for boosting pet energy levels. Furthermore, owners of working dogs, such as police dogs, search and rescue dogs, and sporting dogs, are using energy-promoting herbal supplements to help their animals perform at their best during physically demanding activities.
Animal Insights
The dogs segment held the highest share of the market in 2022. Dogs are the most widely adopted pets in the world and have a very high adoption rate. The American Pet Products Association’s National Pet Owners Survey indicates that 69.0 million American households have dogs. Companies are offering new dog supplements, fueling the market’s growth over the forecast period.
- For instance, in October 2021, the Mars and Affiliates brand Greenies launched a line of canine vitamins with an emphasis on mobility, immune system support, and skin and coat health.
The cats segment is expected to grow at the notable CAGR of 10.07% over the forecast period. Cats have been shown to offer their owners more comfort and companionship, which has led to a rise in the demand for cat food and supplement products
Dosage Form Insights
The gummies & chewable segment dominated the market with a revenue share of over 33% in 2022. Many companion animals, including cats and dogs, have difficulty swallowing tablets or capsules or simply do not enjoy the sensation. Chewable supplements are the best option in these circumstances since pets instinctively chew all food, which drives this segment’s growth.
The other segment is projected to grow at the fastest CAGR of around 12.04% during the forecast period. Other segment includes gels, jelly, and sprinkle formulations. This supplement is more readily absorbed than tablets or pills. It is simple to administer and incorporate into foods and beverages, which will increase the product’s popularity throughout the forecast period.
Distribution Channel Insights
The offline segment led the market with a revenue share of 61% in 2022. On the other hand, the online segment is anticipated to register the fastest CAGR of around 12% during the forecast period. This is because a significant number of pet owners choose brick-and-mortar stores as their preferred channel of distribution. However, e-commerce and other internet outlets have become more popular recently. To boost sales, several offline retailers started letting customers choose between ordering online and making a purchase in person.
The growing demand for e-commerce has created lucrative growth in the online segment over the forecast period. Still, a substantial shift towards online pet supplement shopping has occurred since 2020. In North America, store-based retailing accounted for 66% of all pet supplement sales in 2019, falling to 53% in 2020.
- For instance, according to the data published by Kerry Group plc. in March 2021, for supplements, pet owners have been gradually moving away from brick-and-mortar stores and towards online retailers.
Regional Insights
North America held the largest revenue share of 33% in 2022. The presence of key players, the growing trend of pet humanization, and the enhanced quality of pet products are the main drivers of the region’s large market share. The leading companies are increasing their market presence by establishing subsidiaries, which are expected to propel the regional market.
- For instance, Pet Honesty introduced its pet health supplements in August 2023 at PetSmart, the country’s top pet retailer
The Asia Pacific region is expected to expand at the highest CAGR of 11.04% from 2023 to 2032. The growing pet population and concern about the well-being of pets are the factors that are anticipated to propel the market growth in the region.
- For instance, Wai Yuen Tong Medicine Co., Ltd. diversified into the pet supplement market in August 2020 by releasing a line of labeled herbal supplements for pets.
Pet Herbal Supplements Market Report Segmentations:
By Product Type
- Omega 3 Fatty Acids
- Probiotics & Prebiotics
- Multivitamins & Minerals
- CBD
- Proteins & Peptides
- Others
By Application
- Digestive Support
- Immunity Support
- Skin & Coat
- Calming/Stress/Anxiety
- Joint Health Support
- Kidney Health
- Liver Health
- Respiratory Health
- Others (energy and electrolytes, growth promoters, etc.)
By Animal Type
- Dogs
- Cats
- Horses
- Others
By Dosage Form
- Tablets & Capsules
- Gummies & Chewable
- Powders
- Liquids
- Other
By Distribution Channel
- Online
- Offline
- Pet Specialty stores
- Retail
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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