by The U.S. personalized nutrition and supplements market size was estimated at around USD 4.58 billion in 2023 and it is projected to hit around USD 20.72 billion by 2033, growing at a CAGR of 16.29% from 2024 to 2033.
The U.S. personalized nutrition and supplements market has seen substantial growth over the past few years, driven by increasing consumer awareness about health and wellness, advancements in technology, and a growing interest in personalized healthcare solutions. Personalized nutrition focuses on tailoring dietary recommendations and supplement plans to individual needs based on factors like genetics, lifestyle, and health conditions.
The personalized nutrition and supplements market in the U.S. is a dynamic and rapidly evolving sector. It encompasses a wide range of products and services designed to meet the unique nutritional needs of individuals. The market is segmented based on product type, application, distribution channel, and end-user.
Key Pointers
- By Ingredient, the vitamins segment registered the maximum market share of 27% in 2023.
- By Ingredient, the herbal/botanic segment is estimated to expand the fastest CAGR of 17.18% from 2024 to 2033.
- By Distribution Channel, the supermarkets/hypermarkets dominated with a market share of 44% in 2023.
- By Distribution Channel, the online pharmacies & e-commerce segment is expected to experience the fastest CAGR from 2024 to 2033.
- By Dosage Form, the tablets/capsules contributed the largest market share of 65% in 2023.
- By Age Group, the adults segment led the market with the largest market share of 50% in 2023.
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U.S. Personalized Nutrition and Supplements Market Drivers
Several factors are fueling the growth of the personalized nutrition and supplements market in the U.S.:
- Increasing Health Awareness: Growing awareness about the importance of a healthy diet and preventive healthcare is driving demand for personalized nutrition solutions.
- Technological Advancements: Innovations in genetic testing, data analytics, and digital health platforms have made personalized nutrition more accessible and effective.
- Rise of Chronic Diseases: The increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease has led to a higher demand for personalized dietary interventions.
- Shift Towards Preventive Healthcare: There is a growing focus on preventive healthcare, with consumers seeking proactive measures to maintain health and prevent diseases.
- Consumer Demand for Personalization: Modern consumers prefer personalized products and services that cater to their unique preferences and health needs.
U.S. Personalized Nutrition and Supplements Market Challenges
Despite the positive growth outlook, the U.S. personalized nutrition and supplements market faces several challenges:
- Regulatory Hurdles: Navigating the complex regulatory landscape for dietary supplements and nutrigenomics can be challenging for market players.
- High Costs: Personalized nutrition products and genetic testing can be expensive, limiting their accessibility to a broader population.
- Data Privacy Concerns: The collection and use of genetic and personal health data raise significant privacy and security concerns.
- Lack of Standardization: The personalized nutrition industry lacks standardized guidelines and protocols, which can affect the consistency and reliability of products and services.
- Consumer Skepticism: Some consumers remain skeptical about the efficacy and scientific basis of personalized nutrition and supplements.
Technological Advancements
Technological innovations have played a critical role in the growth of the personalized nutrition and supplements market. Key advancements include:
- Genetic Testing and Nutrigenomics: Advances in genetic testing have enabled the development of nutrigenomics-based products that provide personalized dietary recommendations based on an individual’s genetic makeup.
- Artificial Intelligence (AI) and Machine Learning: AI and machine learning algorithms are used to analyze large datasets, including genetic information, lifestyle habits, and health conditions, to provide personalized nutrition plans.
- Digital Health Platforms: Mobile apps and online platforms offer personalized nutrition advice, track dietary intake, and monitor health outcomes, making personalized nutrition more accessible.
- Wearable Technology: Wearable devices that track physical activity, sleep patterns, and other health metrics can provide valuable data for personalized nutrition recommendations.
- Microbiome Analysis: Understanding the gut microbiome’s role in health and nutrition has led to the development of personalized probiotics and dietary plans aimed at improving gut health.
Future Outlook
The future of the U.S. personalized nutrition and supplements market looks promising, with several trends and opportunities expected to shape its trajectory:
- Integration of AI and Big Data: The use of AI and big data analytics will continue to enhance the precision and personalization of nutrition recommendations.
- Expansion of Direct-to-Consumer (DTC) Models: Companies will increasingly adopt DTC models, offering personalized nutrition products directly to consumers through online platforms.
- Collaborations and Partnerships: Strategic collaborations between genetic testing companies, healthcare providers, and nutrition brands will drive innovation and market growth.
- Focus on Preventive Healthcare: The emphasis on preventive healthcare will boost demand for personalized nutrition solutions that help prevent and manage chronic diseases.
- Regulatory Developments: Evolving regulations and standards will likely bring more clarity and confidence to the market, supporting its growth.
- Increased Consumer Education: Educating consumers about the benefits and scientific basis of personalized nutrition will help overcome skepticism and drive adoption.
Product Type Segmentation
- Dietary Supplements: This includes vitamins, minerals, amino acids, and herbal supplements tailored to individual nutritional needs.
- Functional Foods: These are foods fortified with additional nutrients to provide health benefits beyond basic nutrition, such as probiotics and omega-3 enriched products.
- Nutrigenomics-Based Products: Supplements and foods designed based on genetic testing results to address specific health conditions or nutritional deficiencies.
Application Segmentation
- General Health and Wellness: Products aimed at improving overall health and well-being.
- Sports Nutrition: Supplements and nutrition plans tailored for athletes and fitness enthusiasts.
- Weight Management: Personalized products designed to help individuals achieve and maintain a healthy weight.
- Chronic Disease Management: Nutrition plans and supplements aimed at managing chronic conditions like diabetes, cardiovascular diseases, and gastrointestinal disorders.
Distribution Channel Segmentation
- Online Retail: E-commerce platforms offering personalized nutrition products and services.
- Pharmacies and Drug Stores: Physical stores providing personalized dietary supplements and consultations.
- Health and Wellness Stores: Specialized stores focusing on health foods and personalized nutrition products.
End-User Segmentation
- Adults: The primary consumer group for personalized nutrition products.
- Children and Adolescents: An emerging segment with increasing focus on personalized nutrition for growth and development.
- Elderly: Products designed to meet the specific nutritional needs of older adults.
Regional Insights
The U.S. personalized nutrition and supplements market exhibits significant regional variations, influenced by factors such as population demographics, healthcare infrastructure, and consumer preferences.
- Northeast: This region has a high concentration of health-conscious consumers and advanced healthcare facilities, driving demand for personalized nutrition products.
- Midwest: The Midwest is witnessing steady growth in the personalized nutrition market, with increasing awareness about health and wellness and the availability of personalized health services.
- South: The South has a growing market
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U.S. Personalized Nutrition and Supplements Market Top Companies
- Viome Life Sciences, Inc.
- DSM Nutritional Products AG
- Thorne
- HUM Nutrition, Inc.
- GenoPalate Inc
- Pharmavite
- GNC Holdings, LLC
- The Vitamin Shoppe
- Nestlé Health Science (Nestlé)
- Baze Labs
- InVite Health
Recent Market News
- In November 2022, IFF announced its strategic partnership with UK-based digital company Salus Optima to accelerate its entry into the personalized nutrition sector. This collaboration will initially target metabolic health issues such as obesity, pre-diabetes, high cholesterol, and pre-hypertension.
- In September 2020, Viome launched Viome Precision Supplements, a groundbreaking personalized formula based on cellular, mitochondrial, and gut microbiome health data. This innovation allows consumers to undergo at-home retesting multiple times a year, enabling adjustments to their supplement formulas based on their body’s response.
- In January 2020, Nestlé Health Science’s Atrium Innovations acquired LivingMatrix, a platform focusing on personalized functional medicine. LivingMatrix employs technology-driven data and algorithms to support healthcare providers in delivering tailored health solutions.
U.S. Personalized Nutrition and Supplements Market Segmentation:
By Ingredient
- Proteins & Amino Acid
- Vitamins
- Minerals
- Probiotics
- Herbal/Botanic
- Others
By Dosage Form
- Tablets/Capsules
- Liquids
- Powders
- Others
By Age Group
- Pediatric
- Adults
- Geriatric
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Retail Pharmacies
- Online Pharmacies & E-commerce Site
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